Friday, May 10, 2013

Education



I believe strongly in education.  Especially in the world of pet cremation, burial and memorialization.  As I've said many times to people, pet cremation is still a relatively new concept.  There are many in the Veterinary Profession that remember how things used to be before cremation was an option.  This is just one of the topics discussed during the "Lunch and Learn" sessions that we host with Veterinarians and their Support Staff. 
 At Forrest Run we have a strong connection to our Veterinary Partners.  We believe that through education and communication we will be able to keep the pet families informed of all their decisions, as well as put to rest many of the myths and untruths of pet cremation and memorialization.   Most often it is the Veterinarian, Technician, Receptionist or any member of the Support Staff that receives the initial contact about a pet that is nearing the end of life.  In addition to asking questions about the process of euthanasia there are also questions about options for the pet after death occurs.  So it is important for all of the Veterinary staff to be informed as to what the options are, as well as be able to explain the differences in those options.   If a family chooses group cremation for their pet, what happens to the cremated remains?  If a family chooses private cremation, how do they know they are getting their pet back and not somebody else's?  What type of identification procedures does the pet cremation service have in place?  Where is the facility located?  Can a family tour the facility or be there when the cremation takes place?  

Another topic that we cover during the Lunch and Learn sessions are urn and other merchandise selections that are available.  We never expect the Veterinary Providers to know all of the products we provide, so we have tried to make it as  simple as possible by having them refer families to our website www.forrestrun.com .  We take advantage of modern technology as often as we can and have recently created a QR code which will be located on all of our brochures and printed material.  This will give families immediate access to our website at any time and place with the use of a smart phone.

These are just a few topics that are currently being discussed at our Lunch and Learn sessions.  Just as in any business today, we are constantly changing and updating to increase our customer care and service.  We truly value the relationship we have with our Veterinary Partners and we consider it a vital part of our responsibility to them and the families they serve to keep them up to date and informed. 

Because we believe so strongly in this education,  we provide the Lunch and Learn sessions to any Veterinary Provider even if they don't use Forrest Run exclusively for pet cremation and memorialization.  Ask your veterinarian if they have had lunch with Forrest Run.  We would love to sit down with them!

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